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As the landscape of giving changes, nonprofits will have to adapt and re-calibrate development efforts.
Funding Your Impact is Santa Clara County’s premier conference on nonprofit fundraising. This summit will bring together foundation, corporate and nonprofit leaders to discuss ways to grow nonprofit fundraising and revenue.
We’ll share proven fundraising strategies from leading experts and discuss emerging tools and techniques in the fund development field.
On May 18, we gathered for Extra! Extra! Generating & Leveraging Media Buzz to Fundraise.
In a time of news overload, especially in the wake of COVID, how do we tell the stories highlighting our work and impact in a meaningful way that generates attention from the press? Hear from speakers in the community who have been able to generate media buzz and leverage using earned media into successful fundraising opportunities. This panel session will give attendees an opportunity to learn effective strategies to amplify their work, engage with media, and ultimately, raise money to serve our community.
Moderated by: Gabriela Chavez-Lopez, Communications and Memberships Manager, SV@HomePanelists Include:
Gabriela “Gabby” Chavez-Lopez is the Communications and Membership Manager at Silicon Valley at Home (SV@Home), a local affordable housing policy and advocacy organization. A self-proclaimed “houser”, she is responsible for fostering strong relationships with housing advocates and leading an effective communications strategy that supports SV@Home’s mission of driving the creation of affordable housing for a more vibrant and equitable Silicon Valley. Gabby is also active in her Delmas Park neighborhood with her mother and 2 ½ year old son, Jaycius David in tow.
In 2020, Gabby was appointed to the Santa Clara County Planning Commission by then County Supervisor Dave Cortese. In early 2021, she was honored as an Extraordinary Women of Santa Clara County by the SCC Commission on the Status of Women for her extensive community involvement and impact. Gabby is also the current Board President of the Latina Coalition of Silicon Valley (LCSV), an organization committed to developing and strengthening the power of Latinas through sisterhood, leadership, and civic engagement. At her core, Gabby is a community catalyst passionate about uplifting and championing voices and communities, that are often unseen are unheard.
Darlene Tenes is a seasoned marketing, public relations and event planning professional with decades of experience pushing, pleasing and pulling out the trigger points that help businesses and individuals connect to the media, niche clients and the general public. As a well-known communicator and brand specialist she will convince their clients to crave, want and need whatever it is they are selling and promote a positive image that will help establish them as a leader in their industry and keep a stronghold in their market.
David Low brings more than a decade of public policy and strategic communications experience to our work to end homelessness in Silicon Valley. Prior to joining Destination: Home, David served as a senior advisor and communications director to San Jose Mayor Sam Liccardo, where he was intricately involved in the mayor’s efforts to combat Silicon Valley’s homelessness and affordable housing crises. He also spent a number of years working on the team of former Mayor Chuck Reed, as well as in the nonprofit sector, including as marketing and communications director for the YMCA of Silicon Valley and regional communications director for Breathe California.
David grew up in Silicon Valley and is an alumnus of UCLA, where he earned a dual bachelor’s degree in political science and communication studies.
Diane Baker Hayward is a veteran communications professional with expertise in local and national media relations for respected nonprofit organizations and leading global companies. In her role leading PR and media relations at Second Harvest of Silicon Valley, Diane helped elevate the visibility of the organization from local nonprofit to national thought leader and one of the most “well known” food banks in the nation. She got her start in PR as the marketing manager for the Humane Society of Silicon Valley where she faxed press releases, while corralling the “Pet of the Week” for local media. Outside of the nonprofit sector, Diane has consulted with PR and media relations teams at some of Silicon Valley’s most respected tech companies, translating complex technology into stories that interest the everyday audience.
Victoria Ramirez leads The Health Trust’s advocacy and communications strategies, supporting a mission to build health equity through community grant making, policy advocacy, and direct services to underserved residents. Prior to joining The Health Trust, Victoria served as Director of Marketing and Communications at the Silicon Valley Council of Nonprofits, championing capacity building and advocacy on behalf of the nonprofit sector. She has worked with Working Partnerships USA, supporting economic and workforce policy campaigns focused on increasing opportunities for underrepresented communities, and at Services, Immigrant Rights and Education Network (SIREN), supporting local, regional, and federal immigration communications strategies. Victoria has played key communications roles on various local campaigns, including the 2016 winning $950M affordable housing bond in Santa Clara County. She holds a bachelor’s degree in Public Relations from San Jose State University and master’s in Public Administration from the University of San Francisco.
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SVCN strives to host inclusive, accessible events that enable all individuals, including individuals with disabilities, to engage fully. To request an accommodation or for inquiries about accessibility, or to request the OtterAI transcript, please email Loani Nguyen at [email protected].
Scholarships AvailableSVCN is committed to making our trainings and webinars accessible to nonprofit employees who have been underrepresented in nonprofit leadership and management roles. Apply for a scholarship.
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